Project 8 Brochure

Front flap
inside flap
inside flap
Screen Shot 2015-03-28 at 11.00.32 PM
  • DescriptionBrochure for a surfing event.
  • Process (Programs, Tools, Skills)The first thing I did when I figured out what my theme was (the surfing competition) was design a logo in Illustrator. I wanted the text of the logo to match the name of the event (wave break surf competition) so I designed the ‘Wave’ text and then broke up the letters so I could move them in a wave shape. The rest of the logo was fairly simple just arranging words in the way I wanted them but wasn’t too complicated since it is the title of an event and need to be read. Then I edited my front page photo to focus more on the surfer, otherwise the photo didn’t really draw the eye like I wanted it to. I painted over the photo with a color selector and without intending the result it created something I really liked. The rest of my brochure design was done in InDesign, with the exception of clipping the surfer photo in photoshop. I just found pictures of surfing competitions and placed them throughout my design to create the flow that I wanted it to. I added a few shapes to guide the eye from text to text.
  • Message: Inform people of a surfing event that is fun for everyone, not just surfers.
  • Audience: Surfers and those interested in surfing
  • Top Thing Learned: How to arrange a layout proper for a brochure
  • Color scheme and color names: Complementary teal and brick
  • Title Font Name & Category: Backpack(downloaded)-script
  • Copy Font Name & Category: Champagne & Limosine(downloaded)- sans serif
  • Word Count of copy: 168
  • Thumbnails of Images used:3 8 ISA-Logo2 large
  • Sources (Links to images on original websites)

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